The “manosphere” was widely seen as a key factor in Donald Trump’s 2024 election win, with 56% of men under 30 voting for him, up from 41% four years earlier.
Now, there’s a focused effort to create a new right-wing media system aimed at young women—and the effort is being spearheaded by the new most powerful woman in conservative politics, Erika Kirk.
Charlie Kirk was an early pioneer in leveraging online influencers to meet young men where they were, many of whom are typically among the least politically engaged, and turn them into strong advocates for conservative causes.
Now, with Erika Kirk as CEO of Turning Point USA, that infrastructure is being retooled with a feminine touch to elevate a new generation of conservative leaders appealing to young women.
This new “womansphere” has found its home online, utilizing everything from right-wing YouTube channels and Make America Healthy Again influencers.
They’re providing women with a community in a time when women are hungry for it.
In just three weeks following Charlie Kirk’s death, female conservative influencers have gained more than 8 million followers, with Erika Kirk gaining over 6.8 million followers.
While the women may have different styles and tactics, they are aligned in their goal to return to a country where women are traditional homemakers and men are the providers – even when they don’t follow those rules themselves.
Getting “pink pilled” seems innocent enough, with sourdough bread recipes and “get ready with me” videos. But as subtle messaging turns into explicit right-wing talking points, audiences are exposed to conservative ideology without it feeling “political.”
It’s working, too.
For years, young women have been seen as a reliable voting bloc for Democrats. But while young women still went blue in 2024, Joe Biden’s 35-point lead in 2020 dwindled to a 24-point lead for Kamala Harris.
More than ever, women need a community built on common-sense values. TroubleNation, Red Wine & Blue’s local advocacy groups, offer women a space to connect with others in their community.
With over 800 groups nationwide, there’s a place for everyone.
Wow!!!!! This has to be turned around!!!
More power to them if young women choose, for themselves, to pursue some fantasy of being domestic goddesses, but that's not what this is about, it's about giving up power. If they stupidly want to do that & think men will magically honor social contracts, that's on them, there is no way in hell that stupidity can dictate others lives.