You’ve heard of the “manosphere.” Now, meet the “womanosphere."
How Erika Kirk and online influencers are selling conservative politics to Gen Z women
The “manosphere” was widely seen as a key factor in Donald Trump’s 2024 election win, with 56% of men under 30 voting for him, up from 41% four years earlier.
Now, there’s a focused effort to create a new right-wing media system aimed at young women—and the effort is being spearheaded by the new most powerful woman in conservative politics, Erika Kirk.
Charlie Kirk was an early pioneer in leveraging online influencers to meet young men where they were, many of whom are typically among the least politically engaged, and turn them into strong advocates for conservative causes.
Now, with Erika Kirk as CEO of Turning Point USA, that infrastructure is being retooled with a feminine touch to elevate a new generation of conservative leaders appealing to young women.
This new “womansphere” has found its home online, utilizing everything from right-wing YouTube channels and Make America Healthy Again influencers.
They’re providing women with a community in a time when women are hungry for it.
In just three weeks following Charlie Kirk’s death, female conservative influencers have gained more than 8 million followers, with Erika Kirk gaining over 6.8 million followers.
While the women may have different styles and tactics, they are aligned in their goal to return to a country where women are traditional homemakers and men are the providers – even when they don’t follow those rules themselves.
Getting “pink pilled” seems innocent enough, with sourdough bread recipes and “get ready with me” videos. But as subtle messaging turns into explicit right-wing talking points, audiences are exposed to conservative ideology without it feeling “political.”
It’s working, too.
For years, young women have been seen as a reliable voting bloc for Democrats. But while young women still went blue in 2024, Joe Biden’s 35-point lead in 2020 dwindled to a 24-point lead for Kamala Harris.
More than ever, women need a community built on common-sense values. TroubleNation, Red Wine & Blue’s local advocacy groups, offer women a space to connect with others in their community.
With over 800 groups nationwide, there’s a place for everyone.
Wow!!!!! This has to be turned around!!!
There is a legitimate desire for the traditional role of a mother staying home with the children while the father works. I was raised in such a household. I was born in the 50ies. My father honored my mother. She wasn’t “second place” in his eyes. He made sure that she got her own bank account and credit cards when women could legally get them in their own names. He wanted her to have her own accounts in case he was in a fatal car accident or something. It takes time to sort out the legalities and she had to have money for to maintain the house.
But that was back when America had a large middle class. Back when millionaires paid MUCH higher taxes - pre “trickle down economics” plan that decimated America’s middle class.
Now it is the few LUCKY families that can survive on one income!!
A home and 2 cars in the garage - food, energy and healthcare on one income is out of reach for most young Americans.
Women who want this option should demand the economic policies work to make this lifestyle available again - not just for the wealthy, but for the majority of America women.
America needs a Middle Class again.